The overall concept was enlightened self-interest, with a product geared to appeal to the vanities of people like themselves: stylish yet practical, moneyed yet conscientious. The kind of people who think of themselves as more than a collection of data points connoting exceptional privilege (private schools, Ivy League colleges, Wharton, Bain & Company). Who carry feed bags to restaurants with $24 entrées.
greetings from san francisco
Monday, August 12, 2013
